P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 28, Issue 1, 2020January 01, 2020 CDT
Gen Z’s Conception of Marketing
Gen Z’s Conception of Marketing
Scott R. Swanson, J. Charlene Davis,
Swanson, S. R., & Davis, J. C. (2020). Gen Z’s conception of marketing. Journal for Advancement of Marketing Education, 28(1), 26–35. https://doi.org/10.63963/001c.150590