P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 27, Issue 2, 2019January 01, 2019 CDT
Physical Store Development in the Era of Digitalization – Experiential Learning in Collaboration With City Center Management
Physical Store Development in the Era of Digitalization – Experiential Learning in Collaboration With City Center Management
Carin Rehncrona, Ola Thufvesson,
Rehncrona, C., & Thufvesson, O. (2019). Physical store development in the era of digitalization – Experiential learning in collaboration with city center management. Journal for Advancement of Marketing Education, 27(2), 17–21. https://doi.org/10.63963/001c.150585