P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 26, Issue 2, 2018January 01, 2018 CDT
Designing Marketing Courses Based on Self-Determination Theory: Promoting Psychological Need Fulfillment and Improving Student Outcomes
Designing Marketing Courses Based on Self-Determination Theory: Promoting Psychological Need Fulfillment and Improving Student Outcomes
Steven W. Rayburn, Sidney T. Anderson, Karen H. Smith,
Rayburn, S. W., Anderson, S. T., & Smith, K. H. (2018). Designing marketing courses based on self-determination theory: Promoting psychological need fulfillment and improving student outcomes. Journal for Advancement of Marketing Education, 26(2), 22–32. https://doi.org/10.63963/001c.150578