P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 26, Issue 1, 2018January 01, 2018 CDT
Intercollegiate Role-Play: Creating a Sense of Reality and Uncertainty in the Sales Classroom
Intercollegiate Role-Play: Creating a Sense of Reality and Uncertainty in the Sales Classroom
Mark J. Pelletier, Karen Hood Hopkins,
Pelletier, M. J., & Hopkins, K. H. (2018). Intercollegiate role-play: Creating a sense of reality and uncertainty in the sales classroom. Journal for Advancement of Marketing Education, 26(1), 25–30. https://doi.org/10.63963/001c.150567