Story-selling: Creating and sharing authentic stories that persuade

Lisa D. Spiller

doi:10.63963/001c.150566

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Journal for Advancement of Marketing Ed.

Spiller, L. D. (2018). Story-selling: Creating and sharing authentic stories that persuade. Journal for Advancement of Marketing Education, 26(1), 11–17. https://doi.org/10.63963/001c.150566

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Story-selling: Creating and Sharing Authentic Stories That Persuade