P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 20, Issue 1, 2012January 01, 2012 CDT
Expert-to-matrix: Improved Learning and Improved Outcomes in Principles of Marketing
Expert-to-matrix: Improved Learning and Improved Outcomes in Principles of Marketing
Renée J. Fontenot, Joe Schwartz, Douglas A. Goings, Judy J. Johnson,
Fontenot, R. J., Schwartz, J., Goings, D. A., & Johnson, J. J. (2012). Expert-to-matrix: Improved learning and improved outcomes in principles of marketing. Journal for Advancement of Marketing Education, 20(1), 11–18. https://doi.org/10.63963/001c.150524