Nestlé: Brand alliances in developing markets

Brian A. Vander Schee; Timothy W. Aurand; Treneice Pickens; Mary Ma; Anand Ratnakar Girap

doi:10.63963/001c.150521

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Journal for Advancement of Marketing Ed.

Vander Schee, B. A., Aurand, T. W., Pickens, T., Ma, M., & Girap, A. R. (2011). Nestlé: Brand alliances in developing markets. Journal for Advancement of Marketing Education, 18(1), 32–38. https://doi.org/10.63963/001c.150521

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Nestlé: Brand Alliances in Developing Markets