P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 15, Issue 1, 2009January 01, 2009 CDT
A Recipe for Success: How Cross-Functional Projects Motivate MBA Students, Bring the University and Local Community Closer, and Keep the AACSB Happy
A Recipe for Success: How Cross-Functional Projects Motivate MBA Students, Bring the University and Local Community Closer, and Keep the AACSB Happy
Tanja Steigner, Kevin R. Coulson, Bhanu Balasubramnian,
Steigner, T., Coulson, K. R., & Balasubramnian, B. (2009). A recipe for success: How cross-functional projects motivate MBA students, bring the university and local community closer, and keep the AACSB happy. Journal for Advancement of Marketing Education, 15(1), 14–24. https://doi.org/10.63963/001c.150512