P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 16, Issue 1, 2010January 01, 2010 CDT
Cases in Sport Marketing: Instructor’s Perceptions of Case Location and Instructional Use
Cases in Sport Marketing: Instructor’s Perceptions of Case Location and Instructional Use
Frank R. Veltri, Vish Iyers, John J. Miller, Rex Moody,
Veltri, F. R., Iyers, V., Miller, J. J., & Moody, R. (2010). Cases in sport marketing: Instructor’s perceptions of case location and instructional use. Journal for Advancement of Marketing Education, 16(1), 52–64. https://doi.org/10.63963/001c.150511