P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 16, Issue 1, 2010January 01, 2010 CDT
The Marketing Research Portfolio: A Pedagogical Alternative for Improving Student Performance
The Marketing Research Portfolio: A Pedagogical Alternative for Improving Student Performance
Pamela A. Kennett-Hensel, Paul J. Hensel, Stephanie Dellande,
Kennett-Hensel, P. A., Hensel, P. J., & Dellande, S. (2010). The marketing research portfolio: A pedagogical alternative for improving student performance. Journal for Advancement of Marketing Education, 16(1), 27–35. https://doi.org/10.63963/001c.150507