Nestlé: Brand Alliances in Developing Markets

Vander Schee, B. A., Aurand, T. W., Pickens, T., Ma, M., & Girap, A. R. (2010). Nestlé: Brand alliances in developing markets. Journal for Advancement of Marketing Education, 17(1), 118–124. https:/​/​doi.org/​10.63963/​001c.150506