P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 12, Issue 1, 2008January 01, 2008 CDT
Exploring Marketing Students’ Perceptions of Pedagogical Innovations Using the Critical Incident Technique (CIT) Approach
Exploring Marketing Students’ Perceptions of Pedagogical Innovations Using the Critical Incident Technique (CIT) Approach
Vishag Badrinarayanan, Sreedhar Madhavaram,
Badrinarayanan, V., & Madhavaram, S. (2008). Exploring marketing students’ perceptions of pedagogical innovations using the critical incident technique (CIT) approach. Journal for Advancement of Marketing Education, 12(1), 32–42. https://doi.org/10.63963/001c.150472