P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 11, Issue 1, 2007January 01, 2007 CDT
Integrating Concepts Across Marketing Courses via Experiential Learning
Integrating Concepts Across Marketing Courses via Experiential Learning
Douglas J. Ayers, Robert L. Underwood,
Ayers, D. J., & Underwood, R. L. (2007). Integrating concepts across marketing courses via experiential learning. Journal for Advancement of Marketing Education, 11(1), 63–68. https://doi.org/10.63963/001c.150461