P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 8, Issue 1, 2006January 01, 2006 CDT
Great Marketers as Role Models: The Key Characteristics Students Can Emulate
Great Marketers as Role Models: The Key Characteristics Students Can Emulate
Brian T. Engelland, Jason E. Lueg, Stevie Watson,
Engelland, B. T., Lueg, J. E., & Watson, S. (2006). Great marketers as role models: The key characteristics students can emulate. Journal for Advancement of Marketing Education, 8(1), 70–78. https://doi.org/10.63963/001c.150447