P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 8, Issue 1, 2006January 01, 2006 CDT
Textbook Adoption Process by Marketing Professors
Textbook Adoption Process by Marketing Professors
Kenneth E. Clow, Robert E. Stevens, C. William McConkey,
Clow, K. E., Stevens, R. E., & McConkey, C. W. (2006). Textbook adoption process by marketing professors. Journal for Advancement of Marketing Education, 8(1), 44–55. https://doi.org/10.63963/001c.150444