Anthropological approach to consumer behavior: A marketing educational case of teaching and learning

Robert Tian

doi:10.63963/001c.150438

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Journal for Advancement of Marketing Ed.

Tian, R. (2005). Anthropological approach to consumer behavior: A marketing educational case of teaching and learning. Journal for Advancement of Marketing Education, 7(1), 37–46. https://doi.org/10.63963/001c.150438

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Anthropological Approach to Consumer Behavior: A Marketing Educational Case of Teaching and Learning