P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 6, Issue 1, 2005January 01, 2005 CDT
Activity-based Costing and the MBA Core Marketing Administration Course: A Cross-Disciplinary Case Approach
Activity-based Costing and the MBA Core Marketing Administration Course: A Cross-Disciplinary Case Approach
Lawrence Silver, C. Terry Grant,
Silver, L., & Grant, C. T. (2005). Activity-based costing and the MBA core marketing administration course: A cross-disciplinary case approach. Journal for Advancement of Marketing Education, 6(1), 43–54. https://doi.org/10.63963/001c.150431