P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 1, Issue 1, 2001January 01, 2001 CDT
A Performance-Centered Approach to Marketing Education
A Performance-Centered Approach to Marketing Education
Lewis Hershey,
Articles in Vol. 1, Issue 1, 2001
Vol. 1, Issue 1, 2001
- A Performance-Centered Approach to Marketing EducationLewis Hershey
- Delivering Distance Education via Interactive Television: Considerations in Faculty Preparation, Course Administration, and Student EvaluationBruce L. Alford
- The New Job Description for Marketing FacultyNorm Borin
- A Note on Starting and Building a Research AgendaKristy E. Reynolds
- A Theory on What Makes a Master TeacherMichael R. Luthy
- Signing a Contract to Write a Textbook: Planning, Co-Authors, Negotiations, and Contract ProvisionsDavid Kurtz
Hershey, L. (2001). A performance-centered approach to marketing education. Journal for Advancement of Marketing Education, 1(1), 1–12. https://doi.org/10.63963/001c.150408