Vol. 32, Issue 1, 2024February 02, 2025 CDT
ccby-4.0
A Qualitative Exploratory Study of Social Media Marketing Pedagogy and Contemporary Job Demands
A Qualitative Exploratory Study of Social Media Marketing Pedagogy and Contemporary Job Demands
social media marketing (SMM)social media marketing coursecurriculum designcourse
designmarketing educationmarketing curricula
Beck, B., Allen, J., Mertz, B., & Wanjugu, S. (2025). A Qualitative Exploratory Study of Social Media Marketing Pedagogy and Contemporary Job Demands. Journal for Advancement of Marketing Education, 32(1), 1–18.